Jay-Z: On to the Next One

I have always enjoyed Jay-Z. He has always been one of those musicians that I considered to be a true Hip Hop artist. When I heard this song, I thought Jay-Z's message was all about improvement and progression. The video represents these same ideas. Here are the eight points for making visual arguments effective. Point 1: The video pulls the viewer in by introducing interesting graphics. The graphics make the video seem less dull. Point 2: The video uses characters that some viewers may be able to relate to, like the girl in the basketball jersey. These characters help form common ground. Point 3: The video provokes curiosity because many of the graphics used are unfamiliar to most. Some parts of the video are also a little scary, like the man dressed as the Joker. He seems like the type of person most would try to avoid. These visuals also help draw the viewer in. Point 4: Jay-Z uses juxtaposition by putting people who seem like they come from different backgrounds back to back. He may show the basketball player, the man on the drums, and then the man dressed as the Joker. Point 5: In the song, Jay-Z mentions the death of Auto-tune, which is a program that many artists and musicians use to change their voices or to create beats with little effort. Fortunately, Jay-Z's new album does not use Auto-tune. The skull is often a representative of the music industry, especially in rock music. Point 6: The wires that were moving symbolize Auto-tune. When the wires stopped moving, that signified the end to Auto-tune in Jay-Z's case. No Auto-tune is a sign of the progression of music according to Jay-Z. Point 7: The video focuses on the advancement of Hip Hop. Jay-Z is trying to compare himself to other rappers, and trying to prove to them that he is the best; he is Hip Hop. Point 8: The video can have different meanings. Some people liked Jay-Z's older albums better than his newer ones. On the other hand, Jay-Z feels like it is all about moving forward and not moving back. Others may even argue that the video has nothing to do with the song.

No matter what the opinion, Jay-Z will always be a favorite among many.