Pavement- Cut Your Hair

I had originally never heard of the band Pavement or heard of the song Cut Your Hair. Upon watching it, though, I found it interesting. The video also uses the eight points that make visual arguments effective. Point 1: The video catches the viewer's attention by starting off in a scene that should be familiar with the title of the song, a barbershop. One part of the video that caught my eye was when the guy sneezed a cat. This is not usual, so it makes the viewer want to watch more. Point 2: The video establishes common ground by starting in a barbershop and showing a guy about to get his hair cut. Most people have either been to a barbershop or have had their hair done by another person before. Point 3: The video evokes emotion when the guy sneezes the cat, when the guy wears the ape mask, when the guy starts drinking the hair tool disinfectant, acts like a king, and wears the frog mask. Most viewers are probably a little confused after seeing these parts. Point 4: The video uses juxtaposition by using five characters sitting next to each other. Each character is a different person and has a different experience when it comes to his turn to get his hair cut. Point 5: One icon that is used is the barber's chair in the left corner in the beginning. Viewers should associate that with a barbershop or some type of hair salon. It makes the scene easier to pick out. Point 6: The symbols used in the video are when every guy got or brought something new to the barber's chair. This showed that they did not want anything done to their real hair. Many bands pride themselves on designer hair cuts while they are happy with what they have going for themselves naturally. Point 7: The video is selective because it tries to focus on the over made up aspect of the music industry. Point 8: Different interpretations can be made about everything, including this video. One may agree that musicians waste too much time on their appearance while others might say that looking good is a part of the musician's career.